GAME DAY FLYERS
Project
Flyer design
CLIENT
San Antonio Stars
Deliverable
8.5 x 11” double-sided color prints
The San Antonio Stars came to us asking for a flyer design that can be passed out during every single game. While this was a relatively straightforward project since I was given creative freedom to do what I think looks good, I still worked closely with the client to ensure that my vision was in line with theirs.
ROLE
Graphic Designer
COLLABORATORS
Account Manager
Client
TOOLS
Adobe InDesign CC
Adobe Illustrator CC
Adobe Photoshop CC
CHALLENGES
Client only provided their main logo, hero photo, and team headshots. All other graphic elements needed to be created.
Little to no direction was given, so I had to create multiple mockups to land on what the client was looking for.
GOALS
Create an exciting design that incorporates the fiesta elements that San Antonio is known for.
Use a dynamic layout to compliment the hero photo, but use a modular structure in order to make the schedule and team roster clean and easy to read.
PROCESS
Research
Browse the Stars to get a feel for their branding and tone.
Discuss
Meet with account manager to review timelines and overall goals.
Design
Using a combination of InDesign, Illustrator, and Photoshop, create 3 different versions so that the client can provide input on elements that they like.
Refine
Make client edits and refine design.
Handoff
Upon client approval, provide print-ready files for prepress.
Press Check
Check in with pressman to ensure print quality.
CONCLUSION
The client loved the final design and wanted to continue working with us on the game flyers for their hockey team, the San Antonio Rampage.
When I was finally able to attend a Stars game, it filled my heart with happiness to see a group of kids holding a flyer in each of their hands with autographs from the team.
